The inauguration ceremony was attended by Achla Chawla, Brand Manager – Longines India, alongside Niraj Totla, Director – Kamal Watch Co. The event highlighted the brand’s growing presence in the Indian luxury retail segment and its continued focus on expanding customer engagement.
A fashion showcase was organised at the mall’s atrium to present the latest Longines PrimaLuna collection. Sara Ali Khan walked the ramp wearing her preferred PrimaLuna model, embodying the brand’s aesthetic of understated sophistication. Addressing the media, she described elegance as “timeless and evolving,” reflecting the core philosophy of Longines.
The PrimaLuna line represents a comprehensive reimagination of the collection, combining heritage inspiration with contemporary design elements. The timepieces feature refined case proportions and a newly designed date display integrated within a moonphase complication. The collection also highlights advanced gem-setting craftsmanship, exemplified by a standout model with a blue mother-of-pearl dial surrounded by a bezel set with 48 carefully selected sapphires, creating a distinctive expression of Swiss horological artistry.
The newly opened boutique at Inorbit Mall is positioned as a key destination for Longines customers, offering a curated selection across its portfolio. The store showcases feminine designs such as PrimaLuna and DolceVita, alongside sport-oriented models like HydroConquest, and traditional watchmaking pieces from the Longines Master Collection and heritage range.
Established in Saint-Imier, Switzerland in 1832, Longines has built a legacy rooted in tradition, elegance, and performance. The brand has served as an official timekeeper for global sports championships and maintains partnerships with international sports federations. As part of Swatch Group Ltd, the world’s leading manufacturer of timepieces, Longines operates in over 130 countries and remains recognised for its iconic winged hourglass emblem.
The Hyderabad expansion underscores Longines’ strategic commitment to strengthening its retail network in India while reinforcing its identity as a global leader in luxury watchmaking.
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